Nordstrom: Anniversary Sale 2025
A bolder, more editorial refresh of Nordstrom's biggest annual sales event.
Nordstrom's biggest annual event needed a digital refresh — same high-end aesthetic, more modern energy.
Nordstrom's biggest annual event needed a digital refresh — same high-end aesthetic, more modern energy.
Nordstrom's biggest annual event needed a digital refresh — same high-end aesthetic, more modern energy.
Brand Expression
The campaign introduced a dynamic Anniversary lockup, a signature Anniversary Yellow, and editorial fashion photography that highlighted elevated looks.
The campaign introduced a dynamic Anniversary lockup, a signature Anniversary Yellow, and editorial fashion photography that highlighted elevated looks.
The campaign introduced a dynamic Anniversary lockup, a signature Anniversary Yellow, and editorial fashion photography that highlighted elevated looks.
Execution
Rolled out across social, People Inc. properties, and email — consistent across motion, photography, and layout. Editorial in feel, not promotional.
Rolled out across social, People Inc. properties, and email — consistent across motion, photography, and layout. Editorial in feel, not promotional.
Rolled out across social, People Inc. properties, and email — consistent across motion, photography, and layout. Editorial in feel, not promotional.
