Boden: Christmas Collection Teaser 2025
A gentle, vintage-inspired holiday campaign built around muted seasonal tones and human warmth.
A winter campaign that felt nothing like a typical holiday ad — nostalgic photography, dusty blues, forest greens, and muted cranberry reds in place of loud seasonal cues.
A winter campaign that felt nothing like a typical holiday ad — nostalgic photography, dusty blues, forest greens, and muted cranberry reds in place of loud seasonal cues.
A winter campaign that felt nothing like a typical holiday ad — nostalgic photography, dusty blues, forest greens, and muted cranberry reds in place of loud seasonal cues.
Brand Expression
The color palette was pulled directly from the photography. A Christmas logo variation extended the palette across assets without overpowering the mood.
The color palette was pulled directly from the photography. A Christmas logo variation extended the palette across assets without overpowering the mood.
The color palette was pulled directly from the photography. A Christmas logo variation extended the palette across assets without overpowering the mood.
Main Palette
Main Palette
Main Palette
Logo Palette
Logo Palette
Logo Palette
Execution
Rolled out across InStyle, Byrdie, Travel & Leisure, Food & Wine, and Midwest Living — in two visual treatments, one led by the Christmas logo, one by the palette itself.
Rolled out across InStyle, Byrdie, Travel & Leisure, Food & Wine, and Midwest Living — in two visual treatments, one led by the Christmas logo, one by the palette itself.
Rolled out across InStyle, Byrdie, Travel & Leisure, Food & Wine, and Midwest Living — in two visual treatments, one led by the Christmas logo, one by the palette itself.
